Turning Financial
Risk Into Clear Numbers.
3D Lab™ works across the entire client relationship — from first contact through to annual reviews and significant life events. Clients discover their own risk exposure in real dollars across Death, Disability and Disease, and arrive at every conversation already informed. Whether they're a brand new prospect or a client whose circumstances just changed — 3D Lab™ gives you a professional, frictionless reason to be part of that moment.
"For decades insurance advice has focused on products. We believe advice should begin with quantifying risk. Risk QP was created to help advisers measure risk before discussing solutions."
Risk QP is a Risk Quantification Platform designed to help consumers estimate personal financial risk before insurance recommendations are made.
Our mission: To help advisers quantify, communicate and manage risk more effectively.
Two Problems. One Solution.
The Consumer Problem
- Don't know how much cover they need
- Don't know how valuable they are
- Don't trust adviser recommendations
- Feel advisers earn commissions
- Fear being oversold
- Fear being underinsured
- Delay decisions indefinitely
The Adviser Problem
- Spend hours educating clients from scratch
- Repeat the same explanations endlessly
- Lose leads who don't see the need
- Fight price objections without data
- Start every conversation from zero
- Have no scalable diagnostic tool
This is what happens when clients arrive informed —
and advisers arrive prepared.
Three Dimensions.
One Complete Picture.
Most people know they probably need insurance. Almost none of them know how much — or why. 3D Lab™ changes that by structuring financial risk into three clear, universally applicable dimensions.
Each dimension maps to a specific set of risks. Each calculation produces a real dollar figure. And the whole thing takes less than five minutes — which means clients arrive at your first meeting already holding an estimate of the numbers, not walking in blind.
Get Early AccessDeath — Life & Family Protection
Estimate what a client's family would need to maintain their lifestyle if income stopped permanently — mortgage, income replacement, final expenses. The result is a clear life insurance exposure figure.
Disability — Income Protection & TPD
Estimate the financial impact of being unable to work — temporarily or permanently. Monthly income exposure and TPD lump sum need, calculated from the client's actual income and working years remaining.
Disease — Health & Trauma Cover
Estimate exposure to critical illness and medical costs — the gap between what existing cover provides and what a serious health event would actually cost. Trauma and health insurance needs, clearly estimated.
How It Works
for Your Practice
Everything is handled for you. Your job is to have the conversation that follows — which is now anchored in real numbers your client already understands.
3D Lab™ goes live on your website
We set up 3D Lab™ on your website under your name and colours — co-branded with the 3D Lab™ certification mark. No technical knowledge needed — we handle the entire setup.
Client completes the guided assessment
A simple, jargon-free questionnaire covering income, family situation, existing cover, assets, and goals. Built for clients, not advisers — anyone can complete it.
Report generated instantly
3D Lab™ calculates exposure across all five cover types and produces a personalised Protection Estimate Report — with itemised calculations and key insights.
Warm lead delivered to you
The client's report lands in your inbox. They arrive at your first meeting already educated, already engaged, and holding a document that frames the entire conversation.
You advise with confidence
The numbers from the report become your conversation anchor. You're not starting from scratch — you're building on a foundation the client already understands and trusts.
Built for Advisers
Who Want to Win.
Every feature in 3D Lab™ was designed around one question: what makes the adviser's job easier and the client's decision clearer?
Co-branded as 3D Lab™
Your name, your logo, your colours — alongside the 3D Lab™ certification mark. Clients know their adviser. They also know the professional standard behind the estimate. Every report carries the mark of a 3D Lab Certified Adviser.
Instant PDF report
A professional, multi-page Protection Estimate Report generated immediately on completion. Itemised calculations, gap analysis, key insights.
Lead delivery to your inbox
Every completed assessment lands directly with you — with the client's profile, exposure figures, goals, and concerns already captured. No chasing. No cold calls.
Embeds anywhere
Works on any website platform — WordPress, Squarespace, Wix, custom builds. A single line of embed code is all it takes.
A Report That Does
the Heavy Lifting.
The Protection Assessment Report isn't a score or a summary. It's a full, professional document — itemised calculations, gap analysis, personalised insights, and compliance disclosures — ready to anchor your first meeting.
Risk Doesn't Stand Still. Neither Does 3D Lab™.
A client's financial risk exposure isn't fixed. It changes with every major life event — a new baby, a bigger mortgage, a promotion, a health scare, a relationship change. Each of these moments creates new exposure that their current cover may no longer address.
3D Lab™ gives advisers a simple, frictionless way to reconnect with clients at exactly these moments. No hard sell. No awkward call. Just a reassessment link and a new set of numbers that starts the conversation naturally.
Whatever changes in your client's life — 3D Lab™ gives you a professional, evidence-based reason to be part of that conversation.
Every report is co-branded — your practice identity and the 3D Lab™ standard, together.
Your Brand.
Our Engine.
Their Trust.
This is a co-branding partnership. Your logo, your colours, and your business name appear on every report alongside the 3D Lab™ certification mark. Clients know their adviser. They also know the professional standard behind the assessment.
That co-branding isn't a limitation — it's what makes the certification meaningful. When a client receives a 3D Lab™ Protection Assessment Report, they're experiencing a standard that every certified adviser in the network upholds. Being a 3D Lab™ Certified Adviser means something — because the brand behind it is consistent, credible, and growing.
- →Your logo, colours, and business name on every report
- →3D Lab™ co-brand on the report — the mark of a certified adviser
- →Your practice details and contact information throughout
- →3D Lab™ assessment tool embedded on your website
- →Report delivered under your practice name, powered by 3D Lab™
- →Setup handled by the RiskQP team — no tech required
Built for Advisers Who Are Ready to Grow.
Not Everyone Qualifies.
You've seen what 3D Lab™ does. The only question is whether it's right for your practice. The advisers who get the most from this platform share a specific mindset — they believe the advice process can be better, and they're ready to act on that belief.
This Is For You
- ✓You want to write more insurance without spending more hours convincing people they need it
- ✓You want clients to arrive informed, engaged and ready — not cold and sceptical
- ✓You'd rather spend your time advising than convincing
- ✓You want to 2× or 5× your practice and you're willing to change how you work to get there
- ✓You want to become a 3D Lab™ Certified Adviser
This Is Not For You
- ✕You're satisfied with the way things have always been done
- ✕You're happy starting every client conversation from zero — educating, convincing, and hoping they don't ghost
- ✕You expect different results without changing what you do
- ✕You'd rather keep convincing than spend your time advising
- ✕You have no interest in holding yourself to a higher professional standard
"If you've read this far and you're nodding — you're exactly who we built this for."
Double Your Conversions Without Seeing a Single Extra Client.
The highest ROI tool in your practice isn't your CRM or your quoting software. It's the thing that happens before any of that — the moment your client discovers they have a problem worth solving.
Client arrives cold → adviser educates → maybe convinces → maybe converts
Client arrives informed → adviser confirms → client acts
Not more clients. Not more hours.
Every hour you spend convincing a client they need insurance is an hour you're not spending advising one who already knows it.
A client who completes a 3D Lab™ assessment arrives at your first meeting having already seen their exact dollar exposure, understood what they stand to lose, and self-identified as someone who needs to act.
You're not starting from zero. You're starting from yes.
More conversions. Shorter sales cycle. Same number of hours.
That's the 3D Lab™ ROI.
The tool that converts before you've said a word.
Ready to join the platform?
Join the NZ waitlist and be among the first 3D Lab™ Certified Advisers in New Zealand.
No commitment. No pricing. Just first access when we launch.